Celebrate Your Natural Texture

Award-winning hair care by Tracee Ellis Ross crafted for coily, curly, and tight hair textures.

Why Choose Us

10,000+
Happy Customers
500+
Products
50+
Countries

Trending Now

-65%NEW
Thumbnail 1Thumbnail 2

Leave-In Conditioner

$12.00

$4.20

NEW
Thumbnail 1Thumbnail 2

Hair Clip

$12.00

NEW
Thumbnail 1Thumbnail 2

Argan Oil Blend

$28.00

-65%NEW
Thumbnail 1Thumbnail 2

Jojoba Oil Blend

$29.00

$10.15

-65%NEW
Thumbnail 1Thumbnail 2

Hydration Shampoo

$22.00

$7.70

NEW
Thumbnail 1Thumbnail 2

Shower Brush

$19.00

-65%NEW
Thumbnail 1Thumbnail 2

Intensive Conditioner

$12.00

$4.20

-65%NEW
Thumbnail 1Thumbnail 2

Heavy Conditioner

$12.00

$4.20

Frequently Asked Questions

How long does shipping take for my order?

Standard shipping typically takes 3-7 business days. You will receive a tracking number via email as soon as your order leaves our warehouse.

What is your return policy for hair products?

We offer a 30-day return window for products in original condition. Please contact our support team to initiate a return and receive a prepaid label.

Which payment methods do you currently accept?

We accept all major credit cards, PayPal, and Shop Pay. You can also choose Afterpay at checkout to split your purchase into four interest-free payments.

Are PATTERN products safe for color-treated hair?

Yes, our formulas prioritize moisture and integrity. All products are sulfate-free and designed to nourish your curls while maintaining the vibrancy of your professional color.

Why Choose Us

🌀

Curly Hair Experts

Premium formulas designed specifically for coils and tight textures.

🌿

Clean Ingredients Only

Safe, nourishing products free from parabens and harmful sulfates.

Versatile Styling Tools

Professional accessories that make daily hair care effortless.

Embrace Your Natural Curls Today

Discover award-winning formulas designed to nourish, strengthen, and celebrate every unique hair pattern.

Shop The Collection