About PATTERN Beauty

Founded by Tracee Ellis Ross, PATTERN Beauty provides high-performance hair care products specifically designed for the needs of curly, coily, and tight-textured hair. We focus on celebrating the natural beauty of the community while offering the tools and nourishment required for healthy, expressive styling.

Our Mission

Our mission is to fulfill the unmet needs of the curly, coily, and tight-textured hair community by providing access to effective products and encouraging people to take up space.